Introduction
Text neck syndrome is common these days because people are always craning their necks forward to type on their phones. This may have grown into a medical condition, no doubt, but more importantly, it shows how much time we spend on our phones!
Everyone is online these days, whether it’s for chatting, random browsing, shopping, or reading news. According to reports by Statista, more than 50% of worldwide traffic is from smartphone users.
That tells you why mobile optimization is such a big deal for businesses that are keen to improve their visibility. Without mobile search optimization, you cannot see an increase in conversion rates.
Know what mobile optimization is:
Mobile optimization focuses on revamping a website for upgrading user experience and boosting lead generation. Earlier, the emphasis was only on the site being responsive on the mobile. But from 2019, when Google started mobile-first indexing, things changed.
Now it’s become important to reach out to experts for redesigning the site from scratch to ensure that navigation complies with Google’s mobile-first indexing rules. Mobile optimized websites have a responsive and uncluttered design, hamburger menus, no sidebars, big and bold buttons, compressed images, scan-friendly text, and zero pop-ups.
Agencies like Lead Marketing Strategies can help you come up with effective website designs which are both responsive and optimized. It will have targeted ads to boost organic visibility.
How SEO is implemented for mobile devices:
- How will you know if your site is benefitting from Google’s mobile-first indexing rules? For this, you must collect data through an audit. This helps you know which mobile SEO strategy is right for your business. If you use Google’s site-speed testing tool you will know whether your visitors find your site easy to use. You learn how fast the site uploads on smartphones and on desktops. The speed may differ depending on site structure and bandwidth.
- Mobile sites have space crunch; so, the layout can’t be identical to the desktop version. Remove sidebar, pop-ups, and ads which make it look cluttered. You need to push your viewer to do some action like buying a product, signing up, or scheduling a call. This means the site shouldn’t have unnecessary distractions.
- According to reports, more than 53% of mobile users will leave a site if fails to upload within 3 seconds. So, site speed has a major impact on conversions. Google too includes speed as part of its algorithm to rank sites. You can try compressing images, creating a simplistic layout, and running speed audits, to change the speed.
- Instead of offering too much data on the site, focus on your main goal. You need clear, easy-to-spot CTAs on the homepage for viewers to take action. Buttons like “Add to Cart” must be visible on product pages.
These are simple things that can make a world of difference to your conversion rates. Reach out to companies that specialize in customizing marketing strategies to boost your visibility. With your visibility improving, you can expect your sales and revenues to shoot up.